TAPMI is amongst the five B-Schools in India to achieve the coveted dual accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB's accreditation.
The Post Graduate Certificate in Digital Marketing from T.A. Pai Management Institute (TAPMI), Manipal, responds to the growing demand for skilled digital marketing professionals who can drive compelling digital marketing campaigns that enhance digital engagement, leads and conversions. This programme's engaging online learning pedagogy covers every aspect of digital marketing, from conceptualising, launching, executing, measuring, and evaluating campaigns to web analytics, metrics and automation aspects of revenue-generating campaign strategies. On completing this year-long programme, you will receive a certificate of completion and the prestigious alumni status of TAPMI Centre for Executive Learning (TCEL).
Joining this programme will enable participants to effectively leverage digital mediums like Facebook, LinkedIn, Twitter and Instagram to create and manage successful digital marketing campaigns.
Whether you are a novice interested in exploring digital marketing as a career or are an experienced professional looking to enhance your skillset with the best practices in marketing, analytics and automation, joining this high-impact programme will enable you to succeed.
Learn to apply marketing principles in a dynamic digital environment
Understand how to create and deploy insights to drive effective campaign optimisation
Develop cutting edge content marketing strategies to build strong consumer-brand relation
Explore strategic brand management principles in a digital environment
Understand online user behaviour with the use of advanced web analytics tools and metrics
Learn how to apply analytics to measure digital marketing campaigns
Develop and drive revenue-generating digital marketing campaigns and strategies
Gain insights into the role and application of automation in digital marketing campaigns
On successful completion of the programme, participants will be awarded a certificate of completion and will be eligible for receiving the prestigious Alumni Status of TAPMI Centre for Executive Learning (TCEL). Participants are expected to not "fail" in more than two modules/subjects and are expected to have 70% & above attendance. Those participants who do not meet these criteria will receive a certificate of participation from TAPMI.
Note: All certificate images are for illustrative purpose only and may be subject to change at the discretion of TAPMI.
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