STARTS ON September 26, 2020
DURATION 1 Year Live Online Sessions 3 hours / Saturday 6:45 PM - 9:45 PM
PROGRAMME FEE INR 1,15,000 + GST (Early Bird Fee) INR 1,35,000 + GST (Standard Fee) View Payment Plan Loan offered at EMI of INR 5,595 Special Corporate Enrolment Pricing
ELIGIBILITY Graduate / Diploma Holder with minimum 1 year work experience
Starts on September 26, 2020
Duration 1 Year
Programme Fee INR 1,35,000 + GST INR 1,15,000 + GST (Early Bird Fee)

PROGRAMME HIGHLIGHTS

Explore holistic industry-relevant insights and best practices in digital marketing as well as marketing analytics and automation strategies
Gain hands-on exposure to in-demand platforms and tools to manage campaigns towards achieving increased digital marketing ROI
Experience high-impact learning through interactive live online sessions, hands-on assignments and capstone project
Receive personalised career development services by Eruditus to assist you in achieving your career advancement goals
Earn a certificate of completion in Digital Marketing and the coveted Alumni Status of TAPMI Centre for Executive Learning (TCEL)
Explore holistic industry-relevant insights and best practices in digital marketing as well as marketing analytics and automation strategies
Gain hands-on exposure to in-demand platforms and tools to manage campaigns towards achieving increased digital marketing ROI
Experience high-impact learning through interactive live online sessions, hands-on assignments and capstone project
Receive personalised career development services by Eruditus to assist you in achieving your career advancement goals
Earn a certificate of completion in Digital Marketing and the coveted Alumni Status of TAPMI Centre for Executive Learning (TCEL)

TAPMI is amongst the five B-Schools in India to achieve the coveted dual accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB's accreditation.

The Post Graduate Certificate in Digital Marketing from T.A. Pai Management Institute (TAPMI), Manipal, responds to the growing demand for skilled digital marketing professionals who can drive compelling digital marketing campaigns that enhance digital engagement, leads and conversions. This programme's engaging online learning pedagogy covers every aspect of digital marketing, from conceptualising, launching, executing, measuring, and evaluating campaigns to web analytics, metrics and automation aspects of revenue-generating campaign strategies. On completing this year-long programme, you will receive a certificate of completion and the prestigious alumni status of TAPMI Centre for Executive Learning (TCEL).

Joining this programme will enable participants to effectively leverage digital mediums like Facebook, LinkedIn, Twitter and Instagram to create and manage successful digital marketing campaigns.

WHO IS IT FOR?

Whether you are a novice interested in exploring digital marketing as a career or are an experienced professional looking to enhance your skillset with the best practices in marketing, analytics and automation, joining this high-impact programme will enable you to succeed.

  • Early-stage professionals across industries keen to transition from their existing roles to a digital marketing career
  • Marketers and sales, communications, and brand managers interested in strengthening their digital marketing skillset
  • Early-career digital marketing professionals looking to update and expand their digital marketing competency and find a niche with industry-standard digital platforms and tools along with analytics
  • Consultants who want to develop a strategic mindset that revolves around digital marketing and analytics strategy
  • Entrepreneurs or small business owners interested in applying best practices in digital marketing to scale their businesses

KEY PROGRAMME TAKEAWAYS

Learn to apply marketing principles in a dynamic digital environment

Understand how to create and deploy insights to drive effective campaign optimisation

Develop cutting edge content marketing strategies to build strong consumer-brand relation

Explore strategic brand management principles in a digital environment

Understand online user behaviour with the use of advanced web analytics tools and metrics

Learn how to apply analytics to measure digital marketing campaigns

Develop and drive revenue-generating digital marketing campaigns and strategies

Gain insights into the role and application of automation in digital marketing campaigns

PROGRAMME MODULES

    MODULE 1 | FUNDAMENTALS OF DIGITAL MARKETING
  • Fundamental Concepts in Marketing
  • Digital Product Management
  • Pricing in a Digital World
    MODULE 2 | MANAGING DIGITAL CAMPAIGNS
  • Managing Social Media Campaigns - I
  • Managing Social Media Campaigns II - SEO
  • Managing Social Media Campaigns III - Paid Marketing
  • Other Digital Marketing Techniques
    MODULE 3 | MANAGING METRICS FOR DIGITAL MARKETING PROGRAMS
  • Marketing Analytics and Optimisation
  • Google Analytics Applications
    CAPSTONE PROJECT
  • Technical parameters of the website
  • Page quality, duplication and errors
  • Relevance of content
  • Page directory and connections
More Less

PROGRAMME CERTIFICATE

On successful completion of the programme, participants will be awarded a certificate of completion and will be eligible for receiving the prestigious Alumni Status of TAPMI Centre for Executive Learning (TCEL). Participants are expected to not "fail" in more than two modules/subjects and are expected to have 70% & above attendance. Those participants who do not meet these criteria will receive a certificate of participation from TAPMI.

Sample Certificate

Note: All certificate images are for illustrative purpose only and may be subject to change at the discretion of TAPMI.

Digital Marketing Platforms & Tools Covered

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Early applications are encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,595
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Jul 30, 2020 Application fee: INR 1,500 + GST
ROUND 2 Last Date: Aug 21, 2020 Application fee: INR 2,000 + GST
ROUND 3 Last Date: Sep 18, 2020 Application fee: INR 2,500 + GST
In collaboration with Eruditus
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