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STARTS ON TBD
DURATION 1 Year Live Online Sessions 3 Hours/ Saturday 6:45 PM - 9:45 PM
ELIGIBILITY Graduate/ Diploma Holder with minimum 1 year work experience
Starts on TBD
Duration 1 Year
Programme Fee INR 1,35,000 + GST

PROGRAMME HIGHLIGHTS

The Post Graduate Certificate in Digital Marketing from T.A. Pai Management Institute (TAPMI), Manipal, provides an engaging online learning pedagogy covers every aspect of digital marketing, from conceptualising, launching, executing, measuring, and evaluating campaigns to web analytics, metrics and automation aspects of revenue-generating campaign strategies.

Learn from industry expert Mr Rajesh Menon on winning insights and best practices in digital marketing
Explore marketing analytics, automation strategies, and industry-relevant strategies in digital marketing
Gain hands-on exposure to in-demand tools such as Google Analytics, AdWords, Search Console & Webmasters
Experience high-impact learning via interactive live online sessions, hands-on assignments & a capstone project
Receive a certificate of completion in Digital Marketing and the coveted Alumni Status of TAPMI Centre for Executive Learning (TCEL)

Digital Marketing Platforms & Tools Covered

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

PROGRAMME MODULES

    MODULE 1 | FUNDAMENTALS OF DIGITAL MARKETING
  • Fundamental Concepts in Marketing
  • Digital Product Management
  • Pricing in a Digital World
    MODULE 2 | MANAGING DIGITAL CAMPAIGNS
  • Managing Social Media Campaigns - I
  • Managing Social Media Campaigns II - SEO
  • Managing Social Media Campaigns III - Paid Marketing
  • Other Digital Marketing Techniques
    MODULE 3 | MANAGING METRICS FOR DIGITAL MARKETING PROGRAMS
  • Marketing Analytics and Optimisation
  • Google Analytics Applications
    CAPSTONE PROJECT
  • Technical parameters of the website
  • Page quality, duplication and errors
  • Relevance of content
  • Page directory and connections
More Less

PROGRAMME DIRECTOR

Prof. Jeevan J Arakal

Associate Professor, Chairperson - PGDM &

Co-Chair Executive Education Programmes

PROGRAMME FACULTY

Prof. Vinod Madhavan

Associate Professor, Dean - Administration &

Chairman - Executive Education Programmes and VEL

INDUSTRY EXPERT

Rajesh Menon

Director,

Trigital Solutions Pvt. Ltd.

PROGRAMME CERTIFICATE

On successful completion of the programme, participants will be awarded a certificate of completion and will be eligible for receiving the prestigious Alumni Status of TAPMI Centre for Executive Learning (TCEL). Participants are expected to not "fail" in more than two modules/subjects and are expected to have 70% & above attendance. Those participants who do not meet these criteria will receive a certificate of participation from TAPMI.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of TAPMI.

KEY PROGRAMME TAKEAWAYS

Learn to apply marketing principles in a dynamic digital environment

Understand how to create and deploy insights to drive effective campaign optimisation

Develop cutting edge content marketing strategies to build strong consumer-brand relation

Explore strategic brand management principles in a digital environment

Understand online user behaviour with the use of advanced web analytics tools and metrics

Learn how to apply analytics to measure digital marketing campaigns

Develop and drive revenue-generating digital marketing campaigns and strategies

Gain insights into the role and application of automation in digital marketing campaigns

STUDENT LOAN AVAILABLE

Below EMI plans are available for the Programme Fee: INR 1,35,000 + GST

Full Fee with GST Tenure (months) EMI
INR 1,59,300 9 INR 17,700

Note:

  • The above EMI plan is available only for 9 months
Maximum Loan Amount Tenure (months) EMI
INR 1,51,335 36 INR 5,753

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Early applications are encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,753
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Jul 30, 2020 Application fee: INR 1,500 + GST
ROUND 2 Last Date: Aug 21, 2020 Application fee: INR 2,000 + GST
ROUND 3 Last Date: Sep 18, 2020 Application fee: INR 2,500 + GST
In collaboration with Eruditus
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